Rinse
News and a look at Rinse behind the scenes

Have questions about our referral program? Read over our policy, below.
NO PURCHASE IS NECESSARY TO ENTER OR WIN THIS PROMOTION. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
By participating in Rinse Referral Promotion (the “Promotion”), each entrant (or his or her parent or legal guardian if the entrant is under the age of majority in his or her state of residence) unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Rinse, Inc. (“Sponsor”), which shall be final and binding in all respects. Sponsor is responsible for the collection and scoring of entries and the overall administration of the Promotion. Entrants should look solely to Sponsor with any questions, comments or problems related to the Promotion.
1. ELIGIBILITY: The Promotion is only open to legal residents of the 50 United States and the District of Columbia, age 18 or older at time of entry (individually “Entrant”, collectively “Entrants”). Employees of Sponsor and its parent companies, affiliates, subsidiaries, and related companies, agencies, and the judging panel and immediate families (defined as parents, children, siblings and spouse and their respective spouses, regardless of where they reside) and those living in the same household, whether or not related, are not eligible to enter, win or vote. Void in Puerto Rico, all U.S. territories and possessions and overseas military installations and where prohibited or restricted by law. Once an Entrant wins a prize, that Entrant will no longer be eligible to win another prize in this Promotion.
2. TIMING: The Promotion begins Feb 20, 2018 at 9 AM PT and ends on March 31st, 2018 at 11:59 PM PT (the “Promotion Period”).
3. HOW TO ENTER: To enter the Promotion, Entrants must refer someone who completes their first Rinse pickup during the Promotion Period. Entries must be received by Sponsor no later than March 31st, 2018 at 11:59 PM PT to be eligible for the grand prize. No limit on the number of entries.
4. ENTRY REQUIREMENTS: Entrants can submit an entry if (i) a referred friend clicks on their referral link to create a valid Rinse account; and (ii) the referred friend completes a a Rinse pickup during the Promotion Period. Sponsor reserves the right to verify the accuracy or truthfulness of any information contained within a submitted entry. Sponsor reserves the right to disqualify an entry for any reason. Sponsor’s decisions are final and binding with respect to all matters relating to this Promotion.
5. PRIZES: One (1) Entrant will receive a $1000 USD Rinse credit issued via a discount applied to their account. All Entrants who refer a friend who completes their first pickup during the Promotion Period will receive $25 of Rinse credit. All Entrants that refer three (3) or more friends who complete a their first pickup during the Promotion Period will receive three (3) months of free delivery. All Entrants will receive one (1) entry for a chance to the grand prize of $1000 of Rinse credit for every friend that they refer that completes their first Rinse pickp during the Promotion Period. Please allow 2 to 4 weeks for prize delivery. Taxes on prize, if any, are solely the responsibility of the winner. Winners of a prize valued at $600 or more will receive a Federal Tax Form 1099. We recommend that you consult with your tax advisor if you have further questions. Sponsor reserves the right to substitute a prize of equal or greater value in its sole discretion, unless such substitution is prohibited by law. Sponsor may disqualify a winner and select an alternate winner if any prize is returned undeliverable. Prizes are non-transferable. Sponsor need not substitute a prize based on the winner’s request.
6. WINNER SELECTION: Winners will be selected from valid entries received during the Promotion Period. Sponsor’s decisions will be final and binding. Each winning Entrant will be notified via email. The potential winning Entrant must respond to Sponsor’s prize notification post via email within 72 hours from the date and time of the Sponsor’s prize notification and sign an affidavit and release in the form provided by Sponsor. In the event that the potential winning Entrant does not respond to Sponsor’s prize notification post within the specified time or the prize notification post or email is returned as undeliverable or fails to sign Sponsor’s affidavit and release, a new winner will be chosen based on the Judging Criteria. Alternate winners will be contacted via email and must respond to the Sponsor’s prize notification post or within 72 hours from the date and time of the Sponsor’s prize notification post and sign Sponsor’s affidavit and release.
7. LIMITATIONS ON LIABILITY: Sponsor and its respective affiliates, subsidiaries, parent corporations, advertising and promotional agencies, and all of their officers, directors, shareholders, employees, and agents are not responsible for: any incorrect or inaccurate entry information; human errors; technical malfunctions; failures, omissions, interruptions, deletions, or defects of any telephone network, computer online system, computer equipment, servers, providers, or software, including any injury or damage to Entrant's or any other person's computer relating to participation or inability to participate in the Promotion; inability to access the Sponsor’s website, mobile applications or social media outlets or upload information or data; theft, tampering, destruction, or unauthorized access to, or alteration of, Entries; data that is processed late or incorrectly or is incomplete or lost due to telephone, computer, or electronic malfunction or traffic congestion on telephone lines or the Internet or any website or mobile application or for any other reason whatsoever; printing or other errors; or any combination thereof. Proof of uploading information or data or entering information at Sponsor’s website or social media outlets is not considered proof of delivery or receipt. Illegible, duplicate and incomplete Entries will be disqualified. False, fraudulent, or deceptive entries or acts shall render Entrants ineligible and all associated entries will be void.
8. INDEMNITY: Entrant shall indemnify and defend Sponsor its parent companies, each of Sponsor’s advertising agencies, and the officers, directors, employees, and agents of all of the foregoing and the successors and assigns of each of them, from and against actions, claims, damages, liabilities, costs and expenses, including reasonable counsel fees related to (i) Entrant’s use of any prize, (ii) the Sponsor’s use of any of the materials submitted by Entrant in connection with this Promotion or (iii) any intentional misconduct or negligence by Entrant in connection with this Promotion.
9. RELEASES: As a condition of participating in the Promotion, Entrants release Sponsor and its parent, subsidiaries, agencies, divisions and affiliates from liability, for loss, harm, damage, injury, cost or expense whatsoever including property damage, personal injury and death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or possession, acceptance or use of prize or participation in any Promotion-related activities and claims based on publicity rights, copyright or trademark infringement, defamation or invasion of privacy and merchandise delivery.
10. GENERAL CONDITIONS: Potential winning Entrants are subject to Sponsor’s verification. Sponsor’s decisions are final and binding in all matters related to the Promotion. Potential winners must comply with these Official Rules, and receipt of prizes is contingent upon fulfilling all requirements. Sponsor is not responsible for technical, hardware or software failures, malfunctions, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmissions or unforeseen schedule changes that may limit an Entrant’s ability to participate in the Promotion, even if caused by Sponsor’s negligence. Sponsor has the sole discretion to modify, cancel or suspend this Promotion should viruses, bugs, unauthorized human intervention or other causes beyond Sponsor’s control affect the administration, security or proper play of the Promotion or Sponsor otherwise becomes incapable of running the Promotion as planned. Sponsor is not responsible for changes to Entrant’s contact information.
11. COLLECTION OF INFORMATION: Information collected in connection with the Promotion will be collected in accordance with Sponsor’s Privacy Policy, available at https://www.rinse.com/privacy. By participating in the Promotion, each entrant agrees to the terms of Sponsor’s Privacy Policy.
12. WINNER LIST: To obtain a winner list by mail, send a stamped, self-addressed envelope to “Rinse Referral Promotion”, Attn Rinse Marketing Dept, 1000 Brannan St, San Francisco, CA 94103. Sponsor will send requested winner lists within 4-6 weeks after all prizes are awarded. Requests for the winner list must be received by April 7th, 2018.
13. SPONSOR: Rinse, Inc., 1000 Brannan St, San Francisco, CA, 94103.
14. This Promotion is not sponsored, endorsed, administered, or associated with Instagram, Facebook, or Twitter

Today I’m excited to announce that Rinse has closed a $14mm Series B, led by Partech Ventures, along with continued support from Javelin VP, Arena Ventures, and several other existing investors. I am really proud of our team for their hard work and dedication to date, and we are excited for the next phase in our journey. As we continue on our path to build the first and largest national brand in clothing care, I wanted to take this opportunity to look back on how we got here.
Why Rinse?
In early 2013, my co-founder James Joun came to me with the idea of starting a company in clothing care and the story of Rinse began. James has been one of my best friends since college (I’ve known him for 18 years now), and has always been someone I viewed as a potential co-founder. He also had the unique advantage of being raised in dry cleaning. He wanted to start a company to help address the pain points of existing dry cleaners, which he understood intimately. At the same time, I was already working on a few ideas to remove friction from the customer experience of necessary and recurring services. Over breakfast at Union Cafe in Cow Hollow, Rinse was born.
Since the early days, the consistent theme James and I have heard from both customers and cleaning partners alike is that they are experiencing significant friction.
We now refer to the friction customers experience in clothing care as “death by a thousand cuts” — there isn’t just one big point of friction we need to remove, but many points across the entire customer experience. For example, in dry cleaning, (1) you don’t actually know who’s a good cleaner, you just go to the nearest one; (2) you can’t assess quality until after you get your clothes back; (3) cleaners typically operate during normal business hours and are closed on weekends, which makes pickup and drop-off inconvenient; (4) there is limited transparency, limited customer service, and limited technology-enablement.
Cleaners also experience their fair share of friction. Most cleaners are underutilized and do not know how to drive more volume. Historically, foot traffic was enough to acquire customers, but times have changed. When customers do walk in, there is limited incentive to invest in customer service or technology because the main focus is on paying the bills.
With Rinse, our goal has always been to remove the friction on both sides. For our customers, we are systematically dismantling the “thousand cuts” by providing one simple solution for everything in their closet. For our cleaning partners, we send a predictable and steady stream of volume and enable them with technology to help ensure the highest quality cleaning for our customers.
“Smart scheduling” in an on-demand world
Our needs-focused, solution-agnostic approach has heavily influenced the decisions we have made as we have built Rinse. At times, our approach has been at odds with the consensus view among startups, but it’s always been aligned with our customers’ needs.
We launched in 2013, at a time when it seemed like every consumer service start-up chose to be “on-demand,” due in large part to Uber’s success. Rinse took the approach of focusing on “smart scheduling” and quality instead of “on-demand” and speed. We realized that Uber was solving an acute pain point — if you need a taxi, you need it now — where an on-demand model made sense to remove the friction. Rinse, however, is solving a chronic pain point — you always have dirty clothes — and customers almost unanimously prefer quality over speed, and crave consistency and predictability.
We decided early on to classify our Valets as employees (W-2) instead of independent contractors (1099). Our Valets are the front lines of our customer experience and it’s important to us that we invest in their training and development. We were also very clear in our approach to create mutually beneficial, long-term relationships with cleaning partners, rather than moving towards vertical integration and operating our own facilities.
These decisions are core to who we are as a company today. We have seen the highs and lows that the “on-demand” world has experienced (including our main venture-backed competitor shutting down), and have remained steadfast in our focus on the customer, our team, and our partners throughout.
Why we raised a Series B
We raised our Series B to accelerate our path to becoming the first and largest national brand in clothing care.
Rinse has grown at double-digit month-over-month rates since inception. Our customers love our service, which has led to a loyal customer base. We have built a business with attractive economics to help ensure long-term sustainability. We are also getting stronger with each new city. Rinse Washington, DC, which launched in late 2016, has seen 40% month-over-month growth and was contribution margin positive after only three months on the ground.
We are more confident and excited than ever that we are moving in the right direction to becoming a household name.
We are fortunate to have worked with world-class investors along the way who believe in our team and our approach, including Javelin Ventures, Arena Ventures, Accelerator Ventures, Structure Capital, and several founder/CEO angels who have walked in our shoes before. Our Series B is no different and we are thrilled to welcome Partech Ventures to the Rinse family.
What’s next for Rinse?
With our Series B, we will continue to drive strong growth in San Francisco, Los Angeles, and Washington, DC, while also expanding to several new markets. We will also grow our team. We are actively recruiting for key roles in Marketing, Product, Operations, Technology, and Customer Experience, in addition to always looking for great Valets and cleaning partners.
Our success to date is a reflection of our team’s hard work; our cleaning partners’ dedication to quality; our Valets’ work on the front lines of the customer experience; our investors’ incredible support; and our customers, who use us, love us, challenge us, and continue to make us better.
What’s next for Rinse? We will continue to do right by everyone involved by staying true to our core values, investing in the growth and development of our team, and creating a world-class service that our customers will enjoy for many years ahead.

At Rinse, sustainability is extremely important. Find out what actions we take to help the environment.
At Rinse, your health and the environment matter. That's why we take the following actions to make sure that it’s not just your clothes that are treated with care.
1. Rinse is perc-free
Historically, the most widely used solvent in dry cleaning has been perchloroethylene (“perc”), but this solvent is a known carcinogen and can have a hazardous impact on the environment and individuals’ health.
An estimated 80% of dry cleaners still use it, but Rinse only works with dry cleaning partners who use environmentally friendly cleaning processes, and none of our partners use perc.
Wait, why would anyone use perc?
The short answer is that it’s a very effective cleaning agent and it is accepted as a part of the industry. The environmentally friendly alternatives to cleaning with perc, are effective, but they take more time and effort on the part of the cleaner, which means it costs them more.
When you support cleaners that abstain from using perc, you are helping the entire industry move in a more environmentally friendly direction.
Read more about Perc and Rinse’s Green Cleaning Practices.
2. Rinse accepts clothing donations
We’ll collect any clothing that you’d like to donate and make sure it gets to a charitable organization, rather than ending up in landfill.
Did you know that the average American throws away up to 81 pounds of laundry per year? And that one in three of people surveyed said that they threw their old clothes out because it was easier that recycling or donating?
Many people don’t realize the true cost and value of their clothes—just creating a single t-shirt can take up to 700 gallons of water. By donating or recycling your old clothes instead of throwing them away, you are not just helping your community and the charitable organizations that receive them but you are making a huge impact on the environment!
What you can do - When you have clothes you’d like to donate, just put them in a separate bag (don’t put them in your Rinse bags!) and your Rinse Valet will collect them during your next pickup or delivery. We then make sure that your clothes are given to a local charity and stay out of the landfill!
3. Rinse uses less water and less energy
Our cleaning partners use high-efficiency washing machines which means up to 50% less water is used when compared to traditional, at-home washing machines, resulting in millions of gallons of water saved each year.
Additionally, cold water washing not only keeps your clothes looking better for longer, but it saves energy. Combined with high-speed spin cycles which reduces the amount of time clothes need to spend in the dryer, Rinse is able to significantly reduce the amount of water, electricity, and carbon emissions associated with cleaning.
4. Rinse uses biodegradable poly bags and recycles hangers
Traditional Dry Cleaning and Wash & Fold practices use plastic to ensure your clean clothes stay clean when they’re delivered to you. Rinse does this, too, however, much of the plastic wrapping that Rinse uses is biodegradable. For the portion that isn’t we’re happy to collect the plastic and recycle it for you.
What you can do - At your next pickup or delivery, give your Rinse Valet any unwanted wire hangers and the non-biodegradable portion of plastic used to protect your Rinse orders so Rinse can recycle them.

Find out what brands our customers wear are doing to help the environment.
Rinse is committed to doing what we can to help and reduce our environmental footprint.
We use highly-efficient washing machines, which compared to traditional washing machines found inside most homes and apartments, conserve significantly more water and can fit more laundry inside. Rinse has helped to save 10's of millions of gallons of water and counting!
We’ll also collect any gently used clothing you wish to donate during any regular Rinse pickup or delivery to make it easier for our customers to recycle their unused clothing. By doing so, we help our customers reduce waste — decreasing the amount of clothing that ends up in the landfill and preventing the extra water usage required to make new clothing.
Since 2013, Rinse has helped to donate over 10 tons of clothing to local community members in need! We don’t just recycle clothing either, we also recycle hangers and plastic wrapping.
Additionally, we practice green dry cleaning. Meaning, our cleaning partners do not use any toxic or harmful cleaning solvents or detergents. At Rinse, we have a strict no perc policy so rest assured your dry cleaning is perc-free.
Not only are we consistently doing our part to help reduce our environmental footprint but we are also proud to be the leading national clothing care provider helping to care for some of the top brands in fashion, including those who share in our mission to reduce waste and build an environmentally sustainable business.
We’ve identified some of the top brands our customers wear and wanted to highlight what they are doing to promote sustainability.
Our Customer's Top 3 Brands and What They're Doing For The Environment
1. Banana Republic
Over the past year, Rinse has cleaned more Banana Republic garments than any other brand — our customers love Banana Republic! Turns out, we love them too because of their commitment to building a sustainable brand.
In September 2019, the brand laid out a plan to use more sustainable materials and reduce waste. By 2023, Banana Republic plans to source and use more sustainable cotton and fibers. And by 2025, the brand is aiming to save at least 20% of water during their manufacturing process and shift towards using “cleaner chemistry” throughout their supply chain.
Fun Fact: Since 2018, Rinse has cleaned more shirts from Banana Republic than any other brand.
2. J. Crew
The second most popular brand among our customer-base is J. Crew. Like Banana Republic, J. Crew has a number of initiatives and protocols in place to help limit their impact on the environment.
For example, the shopping bags at J. Crew are now made from 100% recycled paper. J. Crew is also now sourcing 97% of its paper used for catalogs from sources certified by the Forest Stewardship Council (FSC). The company has outlined a new policy for sourcing high-quality, recycled paper from verified sources.
Furthermore, since 2002, J. Crew has focused on making all of its brick-and-mortar stores and offices energy efficient by installing energy management systems that allow each building to optimize the heating, cooling, and lighting systems.
Fun Fact: Rinse cleaned more scarves from J. Crew than any other brand between 2018 and 2019.
3. Brooks Brothers
Brooks Brothers is another top brand our customers seem to like. Rinse is proud to say that we share Brooks Brothers’ mission when it comes to helping local communities and providing clothing donations to those in need.
Since their inception nearly 200 years ago, Brooks Brothers has been investing in and helping local communities throughout the country. The company has partnered with several local and national non-profit organizations, including a 15-year partnership with St. Jude Children’s Research Hospital joining them in the fight against childhood cancer.
Fun Fact: Rinse has cleaned nearly 6x more Brooks Brothers shirts than pants over the last year.

Need a housewarming gift idea? We complied a list of practical and thoughtful housewarming gifts.
Moving can be a stressful life event. So stressful in fact, it makes the American Institute of Stress’s Stress Inventory List.
Between coordinating logistics and nervously watching movers handle fragile and prized possessions, any mover deserves a little diversion at the end. That’s why we’ve compiled a list of the top 8 most practical and considerate housewarming gifts!
1. New Doormat
Great for first-time homeowners, a new welcome mat is an easy gift to pick up. It’s almost a no brainer to have but you’d be surprised as to how many people overlook getting a new doormat after relocating to a new home especially after apartment life.
Get creative by adding a custom phrase that resonates with the personalities of the home’s occupants or keep it simple with a classic “Welcome”.
2. Wine Decanter with Glasses
A wine decanter is ideal for wine connoisseurs and friends who enjoy hosting parties and guests. After a handful of get-togethers, and especially after a move, it’s very likely that a wine glass or two needs to be replaced. You can never have enough glasses in the house so it’s a perfect gift idea to bring if you’re attending a housewarming party—break in the new house with a welcoming toast!
3. Plants or Flowers
An easy way to brighten up a new space and make it feel like home is by adding flowers or plants. A colorful and unimposing option (ideal if you are unsure of the new mover’s decor and esthetic), we recommend getting a nice flower arrangement.
If you want something that will last a bit longer and know your friends or family wouldn’t mind the added responsibility, then go with an indoor plant. Both plants and flowers can tie a room together and their mere presence can help alleviate stress.

4. Decorative Pillows or Blankets
There’s nothing like a soft blanket and comfy pillows. Help add warmth to the a new home by getting a soft throw blanket or a couple of couch or floor pillows. If you don’t know the color scheme yet, it’s wise to select a neutral color blanket. As always with gifts of personal taste, it’s courtious to include a gift receipt so your new mover can exchange your gift, if needed.
5. Robot Vacuum
If you’re working with a larger budget we suggest splurging for a robot vacuum. By letting the vacuum roam room-to-room, you’ll save your loved ones from an ongoing household chores and give them more time to do what they love. Take it from us, we’re experts in the realm of chore alleviation!
6. Knife & Cutting Board Set
We love this combination because it’s very likely something that no one else will bring, while also a helpful, and potentially beautiful gift. Because cutting boards are so easy to store, and extremely useful when hosting larger groups, it’s an item that’s okay to have multiple of. In terms of knives, if your loved ones already have a set there’s no harm and upgrading them to a sharper one. It’s also very practical for a housewarming party - easier to cut and prepare the snacks!

7. Aroma Diffuser
Help relieve post-moving stress with an aroma diffuser. An aroma diffuser uses essential oils and retains their therapeutic properties as opposed to diffusers or fragrance that burn them away. There are several options when it comes to color so you’ll be sure to find one that matches the interior decor.
8. Bluetooth Speaker
Bring the music to the housewarming party by getting your loved ones a Bluetooth speaker. Nowadays, you can pick one up for under $50 and even Amazon’s Alexa-compatible 3rd generation Echo is fairly affordable. With multiple uses, it’s one gift we can’t recommend enough.
These are just some of favorite housewarming gift ideas. All-in-all, it’s hard to go wrong with a gift for the heart. In the case of housewarming gifts, it really is the thought that counts.
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Rinse Drop
We offer pickup and delivery if you can’t be present between 8pm and 10pm.
Our Valet will pick up or deliver your order to your doorstep or concierge, at which point you’ll receive a text with a photo showing where your items were left.
You can enable Rinse Drop on any (or all) of your orders.