Rinse started serving customers in 2013, but it was actually 30 years ago when the story really started.
James Joun, Rinse’s cofounder & COO, started spending time at his parents’ dry cleaning storefront in South San Francisco.
His Mom and Dad taught him to take pride in his work, to never cut corners, and to obsess over quality.
Two friends had an idea
In 2013, James and his close friend, Ajay Prakash, Rinse’s Co-Founder & CEO, started discussing changing the way both consumers and cleaners think about clothing care.
Rinse’s CTO, Sam Cheng, joined the party, and Rinse made its service available in San Francisco later that year.