NEW YORK - November 28, 2022 - Rinse, the nation's leading service for pickup and delivery of laundry and dry cleaning, announces the acquisition of Room Service Laundry, a boutique on-demand laundry service that operated in Brooklyn and lower Manhattan. Room Service Laundry is the latest in a series of acquisitions for Rinse, which included FlyCleaners in March of this year and ButlerBox in 2021.

Founded in 2013 with the goal of removing friction from clothing care, Rinse offers a simple, consistent, high-quality solution to laundry and dry cleaning in New York City, San Francisco Bay Area, Los Angeles, Washington D.C. Metro Area, Chicago, and Boston. Rinse will be expanding to additional markets in early 2023. 

“We’re thrilled to expand Rinse’s presence in New York with the acquisition of Room Service Laundry.” says co-founder and CEO Ajay Prakash. “New York is a rapidly growing market for us and we’re excited to streamline laundry and dry cleaning for Room Service’s customers in Brooklyn.”

The acquisition of Room Service Laundry will expand the company’s customer base in New York, further solidifying Rinse as the market leader and the fastest growing clothing care provider in the New York market. Former customers of Room Service Laundry will receive the high quality service that Rinse is known for, and be seamlessly redirected to the Rinse website or mobile app to schedule door-to-door service seven days a week. They will have the option to use additional services beyond Wash & Fold, including Dry Cleaning, Hang Dry, Clothing Repairs, Leather Cleaning, and more. Rinse also offers Rinse Repeat, the leading laundry subscription service priced by the bag instead of the pound.

Rinse is a global leader in the online laundry service space. Throughout Rinse’s consistent growth and expansion, it has been committed to hiring W2 employees (including all Valets) and working with the best local cleaning partners. In addition, it offers its award-winning service to property managers and apartment buildings via the Rinse for Rentals program; it provides local employers the most convenient dry cleaning and laundry benefits available for their employees through its Rinse for Business service; and it has developed a rapidly growing commercial laundry business, partnering with leading restaurants, spas, and more.

Rinse has also taken several actions to protect the environment. Since the company’s launch, Rinse has had zero tolerance in using the solvent and known carcinogen, PERC, for Dry Cleaning services and only uses environmentally friendly detergents to clean clothes. Additionally, Rinse has donated over 10 tons of clothing to date through collecting and donating clothing on behalf of its customers, and helped save over 25 million gallons of water by cleaning laundry using only high efficiency washers.

About Rinse

Founded in 2013, Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' laundry and dry cleaning, straight to their doors. Rinse’s unique approach to reducing customer friction while modernizing the laundry and dry cleaning space has been integral not only to the company’s continued success but in the industry’s evolution to meet the demands of today’s customer. Services offered by Rinse include Dry Cleaning, Wash & Fold, Hang Dry, and more. Rinse serves customers in six major regions, including the San Francisco Bay Area (San Francisco, San Jose, Oakland), Los Angeles, Chicago, Boston, Washington, D.C., and New York City (Manhattan, Brooklyn, Queens and The Bronx). The company was founded by Ajay Prakash, James Joun, and Sam Cheng, and is headquartered in San Francisco. To experience Rinse for yourself, schedule a pickup here.
 

Updated: Aug. 12, 2022

At Rinse, safety is and always has been our highest priority. In March 2020, Rinse took swift action to maximize safety when COVID hit, implementing several protocols across our cleaning and delivery processes to minimize the risk of transmission. Our proactive approach ensured we were able to provide a convenient, high-quality, and safe laundry experience to all of our customers.

We are taking a similar proactive approach with respect to Monkeypox. Based on what we know today, this outbreak is not as serious (or confusing) as COVID was when it hit, but we will do everything we can to stay ahead of it to ensure the safety of our customers and our team.

According to the CDC, there is a very low risk of Monkeypox spreading through contact of contaminated clothing. That said, standard laundry and dry cleaning processes are more than sufficient to kill the virus.  Given that, we wanted to share notes on some of the standard processes and procedures we have in place to maximize safety and eliminate the risk of Monkeypox transmission:

HANDLING THE CLOTHES BEFORE CLEANING

• Anyone at Rinse who might need to touch customers' clothing are required to wear gloves, which are immediately disposed of before touching any other items or surfaces.
• We continue to require regular sanitization of all surfaces that come into contact with worn clothing and regular hand-washing.

THE CLEANING PROCESS

• First and foremost, all customer orders are sorted and washed separately from other customers. Your clothes always have their own dedicated space and their own dedicated machines, meaning they will never come in contact with another customer’s clothes.
• As stated above, the detergent and heat involved in our normal cleaning processes acts as a powerful disinfectant as we clean your clothes. The CDC has confirmed that laundry detergent and heat from various stages in our Dry Cleaning and Wash & Fold cycles are effective at killing the virus.
• Since the laundry detergent we use is effective against the virus, our washing machines are cleaned with each clothing cycle. Absolutely no clothing enters a dryer that hasn’t first been washed, to ensure dryers remain virus-free.
• Cleaned orders are always kept separate from unserviced orders in a polyurethane bag. This helps to protect against cross-contamination as well.
• All Cleaning Partners are required to have their team wear gloves when handling clothing. Rinse provides gloves to all Cleaning Partners for their employees to avoid any cost constraints on their end.

HOW YOU CAN HELP

• Please ensure that all of your items are secured inside your Rinse bags and that the bags are closed/zipped up, with nothing overflowing so that our Valets can minimize the need to come in contact with clothing.
• If you have items with special instructions (e.g. an item that needs a repair), please pre-separate the item for our Valets so we can minimize contact with other clothes in your order as we look for the item.

We will continue to follow the latest developments on Monkeypox very closely. We are constantly reviewing our delivery and cleaning processes to ensure the safest process possible and will remain proactive as we work to eliminate the risk of transmission.

We have provided a consistent and safe laundry and dry cleaning experience for all of our customers throughout COVID and will continue to do so with Monkeypox. We are very proud of the commitment to safety our team members have made and are confident that our processes and protocols will eliminate the risk of transmission while we work to provide you the convenient, high-quality laundry and dry cleaning experience you have come to expect from Rinse. 

If you have any questions, feedback, or suggestions, please reach out to [email protected]

Rinse, a leading national brand in clothing care, announces its partnership with OxiClean™ to bring the brand’s legendary stain-fighting capabilities to Rinse customers. The limited-time partnership is the first of its kind in a changing laundry landscape where an increasing number of consumers are placing more value on time than chores, opting to outsource their laundry services to trusted providers like Rinse. As the evolution of laundry continues, Rinse and OxiClean™ will lead the way in catering to a new laundry customer base.

The laundry industry is rapidly evolving due to changing consumer mindset, machine-washable fashion, and the effects of an on-demand economy. The rise in athleisure and more machine-washable wear has resulted in more laundry at home for many consumers, particularly professionals. Consumers are placing a higher value on their time, opting to outsource mundane chores, including laundry, to trusted service providers. With the rise of technology and the on-demand market, consumers now use their mobile phones as a remote control for their life and expect to have everything delivered to their door - a ride, their groceries, a meal, and now their laundry and dry cleaning. Together these trends have converged in the rising popularity of Rinse, a trusted, customer-centric, all-in-one clothing care provider that meets customers where they are, be it at home, at the office, or even in their travels. At the same time, the household consumer product industry is having to find new ways to reach customers and build brand loyalty. 

“We know that consumers place a high value on reliability and trust when it comes to choosing a clothing care provider”, stated Ajay Prakash, CEO of Rinse. “By partnering with OxiClean™, we’re able to align our brand with a legendary industry brand known for quality and build further trust in the care we take with our customers’ experience”. 

With this new partnership, Rinse and OxiClean™ are paving the way for the clothing care providers and the household consumer product industry to evolve in this new era of laundry. While Rinse has long used OxiClean™ Stain Removers as part of its wash-and-fold services, this will be a first for their Cleaning Partners using OxiClean™ Laundry Detergent. Rinse will introduce OxiClean™ as the exclusive Laundry Detergent partner for its San Francisco wash-and-fold business, which includes its Rinse Repeat customers. The two come together to reach time-crunched consumers who are loyal to OxiClean™ but are looking for a convenient, reliable, reasonably-priced alternative to the hours of laundry they do each week. Through this partnership, Rinse will continue to build trust with its customers through a reliable laundry brand partner, while OxiClean™ is able to reach new customers, as well as potential industrial customers by providing OxiClean™ Laundry Detergent to Rinse’s Cleaning Partners. Rinse will evaluate the effectiveness of an exclusive detergent partner in the coming months with a customer survey, sharing insights with the OxiClean™ team.

As part of their partnership, Rinse and OxiClean™ are launching the #PoweredBy sweepstakes to demonstrate the clothing care expertise of Rinse and the stain-fighting powers of OxiClean™. The winner of the sweepstakes will receive $250 in Rinse credit and a year's supply of OxiClean™ products. To enter, eligible participants need to follow Rinse and OxiClean™ on Instagram, like the sweepstakes post, and tag someone who empowers them for 1 entry per person. All entries must be submitted by 7/11/21.

"Rinse is revolutionizing the growing laundry service space,” stated Bruce Tetreault, Marketing Director of OxiClean™. “Partnering with an industry leader that shares our commitment to quality allows us to reach new customers who are changing the way they get their laundry done.”

According to Grand View Research, the global dry-cleaning & laundry services market is expected to grow 3.4% annually from 2020 to 2027. In recent years, Rinse has seen impressive growth including an 80% increase in its Rinse Repeat laundry subscription service from 2019 to 2020. As consumers evolve in the way they do laundry, Rinse is on the path to transforming from a trusted laundry and dry-cleaning delivery service provider to the clothing care experts that offer the best-in-class clothing care from services to product curation and more. With consumers placing a premium on their time and increasingly opting for laundry services like Rinse, cleaning brands will need to find new ways to reach customers through clothing care providers and OxiClean™ is first to market with this partnership with Rinse. 

 

 About Rinse

Founded in 2013, Rinse is building one of the first and largest national brands in clothing care. The company picks up, cleans, and delivers customers' dry cleaning and laundry, straight to their doors. Inspired to solve massive pain points on both sides of the dry cleaning and laundry business, Rinse has created a superior experience for consumers, while standardizing processes and smoothing out the demand curve for local cleaning partners. Rinse serves customers in seven major markets, including San Francisco, San Jose, Oakland, Los Angeles, Chicago, Boston, and Washington, DC. Headquartered in San Francisco, Rinse was founded by Ajay Prakash, James Joun, and Sam Cheng. To experience Rinse visit www.rinse.com

 

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the ARM & HAMMER™ brand name and other well-known trademarks like OxiClean™.

Rinse, the leading laundry and dry cleaning delivery company, has announced Unlimited Rollover and the ability to collect Banked Pounds as a Rinse Repeat subscriber. This update to Rinse Repeat, Rinse’s revolutionary subscription laundry service, offers unlimited rollover of unused bags and the ability to “bank” unused pounds and turn them into free additional bags for laundry. When Rinse introduced Rinse Repeat in late 2018, it received much applause for its high-quality, subscription Wash & Fold service. Rinse Repeat has experienced rapid growth since its launch, growing 80% year-over-year between 2019 and 2020. In addition, Rinse Repeat subscribers have a Net Promoter Score in the high 60’s. It’s clear that customers love Rinse Repeat, and now with Unlimited Rollover and Banked Pounds, there will be even more laundry love to go around.

The interesting thing about laundry is that everybody does it, but everyone does it in their own way and on their own schedule. With Rinse Repeat, Rinse has created a subscription service that is truly designed for each customers' individual needs. Each Rinse Repeat bag holds up to four loads of laundry (roughly two large laundry baskets’ worth) and customers can select the number of bags they want each month to address their laundry needs. With Rinse Repeat’s new rollover program, customers that do not fill up their bag can bank up to 10 unused pounds per bag. Once they’ve accumulated 30 Banked Pounds, customers will receive an extra Rinse Repeat bag for free, perfect to use during spring cleaning, a big move, during the holidays, or when preparing for a trip. In addition, Rinse will offer Rinse Repeat subscribers Unlimited Rollover, meaning unused bags roll over each month and never expire as long as they’re an active subscriber. With this latest update of Unlimited Rollover and Banked Pounds customers can choose the right amount of bags for their needs, have their laundry done on their own cadence, and let Rinse take care of everything else.

“We introduced Unlimited Rollover and Banked Pounds to make Rinse Repeat even better and more personalized for our customers who don’t always have a full bag of laundry,” said Ajay Prakash, CEO of Rinse. “It’s a fantastic way to give our customers more of what they need and love exactly when they want it.”

Launched in late 2018, Rinse Repeat won customers over with the premium service’s flexibility and pricing model that charges by the bag instead of the pound and doesn’t include additional fees, giving customers incredible convenience at an affordable price. Each customer’s clothes get their own machine, are separated by color, cleaned according to that customer’s preferences, and delivered neatly folded to their door – Rinse even pairs socks.

To learn more or try Rinse Repeat, visit www.rinse.com/rinserepeat.

 

About Rinse

Founded in 2013, Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' dry cleaning and laundry, straight to their doors. Inspired to solve massive pain points on both sides of the dry cleaning and laundry business, Rinse has created a superior experience for consumers, while standardizing processes and smoothing out the demand curve for local cleaning partners. Rinse serves customers in seven major markets, including San Francisco, San Jose, Oakland, Los Angeles, Chicago, Boston, and Washington, DC. Headquartered in San Francisco, Rinse was founded by Ajay Prakash, James Joun, and Sam Cheng. To experience Rinse visit www.rinse.com

LOS ANGELES - May 11, 2021 - Rinse, the leading national brand in dry cleaning and laundry delivery, announces the acquisition of ButlerBox, a Los Angeles-based dry cleaning and laundry provider specializing in locker-based service with multifamily and commercial office partners. ButlerBox is the latest in a series of acquisitions for Rinse that includes the Chicago-based Dryv in 2020, the Bay Area-based OffToYou in 2020, Cleanly’s San Francisco operations in 2019, and Washio in 2016. 

Founded in 2013 with the goal of removing friction from clothing care, Rinse offers a simple, consistent, high-quality solution to dry cleaning and laundry in seven major markets across the United States. The acquisition of ButlerBox will expand Rinse’s customer base in Los Angeles and further solidifies Rinse as the market leader and the fastest growing clothing care provider in the L.A. market. 

"We're thrilled to expand Rinse's presence in Los Angeles with the acquisition of ButlerBox," stated Ajay Prakash, CEO of Rinse. “ButlerBox has built a great company and a very impressive community of multifamily and commercial partnerships, which was a major driving factor in our decision to acquire them. In addition, we are seeing strong momentum in L.A. with demand already back up to pre-COVID levels. The timing couldn’t have been better.”

With Rinse, ButlerBox customers will enjoy door-to-door service 7 days a week and have the option to use additional services beyond Dry Cleaning and Wash & Fold, like Hang Dry, Clothing Repairs, and more. Rinse also offers Rinse Repeat, its leading laundry subscription service, priced by the bag instead of the pound. 

In addition, Rinse will continue providing service to all of ButlerBox’s multifamily and commercial office partners. Rinse offers Rinse for Rentals at multifamily apartment buildings, providing the attractive perk for residents of picking up and delivering residents’ dry cleaning and laundry right to their door. Rinse also offers a similar service, Rinse for Business, that enables employers or commercial office buildings to provide dry cleaning and laundry service as an eye-catching benefit to their employees or tenants. 

“I’ve gotten to know Rinse over the past few years and have developed a deep admiration for their unwavering focus on quality and customer service, in addition to how they have used technology to create a seamless customer experience. I’m excited to know that our customers and partners will be in such good hands moving forward,“ stated Marc Sigal, CEO of ButlerBox. 

Rinse is on its way to becoming the first national brand in clothing care. Rinse’s unique approach to reducing customer friction while modernizing the laundry and dry cleaning space has been integral not only to the company’s continued success but to the industry’s evolution to meet the demands of today’s customers.

  

About Rinse

Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' dry cleaning and laundry, straight to their doors. Inspired to solve massive pain points on both sides of the dry cleaning and laundry business, Rinse has created a superior experience for consumers, while standardizing processes and smoothing out the demand curve for local cleaning partners. Its services include Dry Cleaning, Launder & Press, Wash & Fold, Hang Dry, and more. Rinse serves customers in seven major markets, including San Francisco, San Jose, Oakland, Los Angeles, Chicago, Boston, and Washington, DC. The company was founded by Ajay Prakash, James Joun, and Sam Cheng, and is headquartered in San Francisco. To experience Rinse for yourself, visit www.rinse.com or download the Rinse mobile app (available on iOS or Android).

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Media contact:
Katie Shirley
[email protected]

 

Rinse acquires Dryv for its second acquisition of 2020

SAN FRANCISCO - November 17, 2020 - Rinse, the leading national brand in dry cleaning and laundry delivery, announces the acquisition of Dryv, the Chicago-based, on-demand dry cleaning and laundry provider. Dryv is the latest in a series of acquisitions for Rinse that includes OffToYou in 2020, Cleanly’s San Francisco operations in 2019, and Washio in 2016. The acquisition of Dryv marks a significant milestone for Rinse not only in the Chicago market but in its quest for national expansion.

Changing the way people think about clothing care, Rinse offers a simple, consistent, high-quality solution to laundry in seven markets across the United States. The acquisition of Dryv will accelerate Rinse’s capabilities in Chicago and further solidifies Rinse as the market leader and the fastest growing clothing care provider in the Chicago market.

“We’re thrilled to expand Rinse’s presence and capabilities in Chicago with the acquisition of Dryv,” stated Ajay Prakash, CEO of Rinse. “Chicago is a great market and we’re seeing a lot of positive momentum here with demand back up to pre-COVID levels. The timing of this acquisition couldn’t have been better.”

With Rinse, former Dryv customers will now have expanded services beyond Dry Cleaning and Wash & Fold, including Hang Dry, repairs, and more. In addition, Rinse will offer Rinse Repeat, its leading laundry delivery subscription service priced by the bag instead of the pound, as well as Rinse for Business, the first Dry Cleaning & Laundry employee benefit that picks up and delivers laundry at home or the office.

Founded in 2013 with the mission to remove friction from the laundry and dry cleaning customer experience, Rinse is on its way to becoming the first national brand in clothing care. Rinse’s unique approach to reducing customer friction while modernizing the laundry and dry cleaning space has been integral not only to the company’s continued success but in the industry’s evolution to meet the demands of today’s customer.