Rinse
News and a look at Rinse behind the scenes

If you're moving into Boston on September 1st --- welcome to the show. Locals call it "Allston Christmas," and for good reason: the sidewalks overflow with abandoned couches, IKEA bookshelves, and mystery futons that should probably come with a hazmat warning. Add in traffic jams, late apartment turnovers, and long lines at IKEA, and you've got yourself a day that's equal parts comedy and chaos.
Rinse, the leading global, technology-enabled laundry and dry cleaning delivery service, knows a thing or two about logistics. Here, Rinse offers insights from its very own Boston-educated leadership:
James Joun, Co-Founder at Rinse, is a Harvard Business School alum.
Darshil Jariwala, Senior Director, Business and Corporate Operations at Rinse, is a Northeastern University alum.
Aaron Wippold, Senior Director, Regional Operations at Rinse, is a MIT alum.
We tapped into some Rinse insiders who've lived it --- grad students, former Boston residents, and yes, folks who've braved moving a futon on the Green Line --- to give you the real pro tips:
1. Your comforter is not a moving- day carry-on.
Bulky stuff (comforters, winter coats, duvets) is the worst to drag even up a staircase, much less across town. Instead of jamming it in a trash bag and praying, let Rinse handle it.
Schedule a pickup before your move, and have it delivered fresh, folded, and waiting at your new address. Imagine walking into your new place with clean sheets already ready for night one, so that you're set for the next day --- that's the kind of win you'll thank yourself for.
2. IKEA is not for the faint of heart.
Boston Moving Day means everyone's raiding IKEA at once. Expect lines, empty shelves, and the very real possibility of balancing a desk on your lap on the T. Rinse can't assemble your MALM dresser, but at least you don't have to worry about the pile of laundry eating up precious backseat space.
3. Think of laundry as "time you get back."
When you're starting fresh in a new city, the last thing you should be doing is wasting hours in a laundromat. As Darshil advises, "Spend your time meeting people, not sitting next to a dryer that eats quarters." Rinse makes laundry one less thing to think about because you have to --- freeing up hours for, well, literally anything else you want to do.
In fact, James' experience just after Moving Day is a testament to how useful Rinse would have been for him --- and students like him, who were focused on making the most of their time. He remembers that laundry was often his last priority because he and his roomate were, "Too busy acclimating to graduate school life --- meeting classmates, going to events, and chasing a constant fear of missing out." He recalls, "Hauling loads to the basement laundry room was its own ordeal, with a complicated card payment system that only worked half the time."
4. Parents, this one's for you.
You might be wondering if your kid can survive on their own. Spoiler: many college students arrive knowing advanced physics, but not how to sort lights from darks. Hand them the gift of Rinse and you'll both rest easier.
They'll thank you...eventually.
5. Moving Day is chaos, but it's also a new start.
As Aaron puts it, "Every September in Boston feels like possibility --- new faces, new beginnings, new messes to clean up." With Rinse, at least one part of that equation - the mess - can disappear from day one."
Pro Move
Ship your laundry to Rinse before you move. Update your new address. Boom --- it arrives clean and ready at your new apartment. It's basically using Rinse as your personal laundry-moving service. Genius? We think so.
Bottom Line
Boston Moving Day will always be wild. But your laundry doesn't have to be with Rinse.

SEATTLE - June 1, 2022 - Rinse, the nation’s leading laundry & dry cleaning delivery service, is now serving Seattle customers.
Rinse is thrilled to announce Seattle as our 10th market! We also launched in New Jersey, Dallas, and Austin this year. Additionally, we serve the San Francisco Bay Area, Los Angeles, Chicago, Washington D.C., Boston, and New York City.
“We are incredibly excited to bring Rinse to Seattle,” said Ajay Prakash, Co-founder and CEO of Rinse. “Our focus has always been delivering high-quality clothing care for everything in your closet, and we know Seattle will appreciate our convenient, reliable, and tech-forward laundry and dry cleaning services.”
Here is the initial list of zip codes we serve in the Seattle Area: 98101, 98102, 98103, 98104, 98105, 98106, 98107, 98108, 98109, 98112, 98115, 98116, 98117, 98118, 98119, 98121, 98122, 98126, 98134, 98136, 98144, 98154, 98164, 98174, 98199, 98004, 98039, and 98040.
Throughout Rinse’s consistent growth and expansion, we have been committed to hiring W2 employees (including all Valet drivers) and working with only the best local cleaning partners. Rinse also takes many actions to protect the environment.
Since the company’s launch, we’ve had zero tolerance in using the solvent and known carcinogen, PERC, for Dry Cleaning services. Additionally, Rinse has collected and donated over 10 tons of clothing on behalf of our customers, saved over 25 million gallons of water by using high efficiency washers, and conserves energy by defaulting to cold water. Rinse is proud to serve Seattle, which consistently ranks among the most sustainable, green, and environmentally friendly cities in the United States!
About Rinse
Founded in 2013, Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' laundry and dry cleaning straight to their doors. Rinse’s unique approach to reducing customer friction while modernizing the laundry and dry cleaning space has been integral not only to the company’s continued success but in the industry’s evolution to meet the demands of today’s customer. Services offered by Rinse include Dry Cleaning, Wash & Fold, Hang Dry, and more. The company was founded by Ajay Prakash, James Joun, and Sam Cheng, and is headquartered in San Francisco. To experience Rinse for yourself, schedule a pickup here.

The leading laundry and dry cleaning delivery service has acquired Room Service Laundry in New York City to expand market presence.
NEW YORK - November 28, 2022 - Rinse, the nation's leading service for pickup and delivery of laundry and dry cleaning, announces the acquisition of Room Service Laundry, a boutique on-demand laundry service that operated in Brooklyn and lower Manhattan. Room Service Laundry is the latest in a series of acquisitions for Rinse, which included FlyCleaners in March of this year and ButlerBox in 2021.
Founded in 2013 with the goal of removing friction from clothing care, Rinse offers a simple, consistent, high-quality solution to laundry and dry cleaning in New York City, San Francisco Bay Area, Los Angeles, Washington D.C. Metro Area, Chicago, and Boston. Rinse will be expanding to additional markets in early 2023.
“We’re thrilled to expand Rinse’s presence in New York with the acquisition of Room Service Laundry.” says co-founder and CEO Ajay Prakash. “New York is a rapidly growing market for us and we’re excited to streamline laundry and dry cleaning for Room Service’s customers in Brooklyn.”
The acquisition of Room Service Laundry will expand the company’s customer base in New York, further solidifying Rinse as the market leader and the fastest growing clothing care provider in the New York market. Former customers of Room Service Laundry will receive the high quality service that Rinse is known for, and be seamlessly redirected to the Rinse website or mobile app to schedule door-to-door service seven days a week. They will have the option to use additional services beyond Wash & Fold, including Dry Cleaning, Hang Dry, Clothing Repairs, Leather Cleaning, and more. Rinse also offers Rinse Repeat, the leading laundry subscription service priced by the bag instead of the pound.
Rinse is a global leader in the online laundry service space. Throughout Rinse’s consistent growth and expansion, it has been committed to hiring W2 employees (including all Valets) and working with the best local cleaning partners. In addition, it offers its award-winning service to property managers and apartment buildings via the Rinse for Rentals program; it provides local employers the most convenient dry cleaning and laundry benefits available for their employees through its Rinse for Business service; and it has developed a rapidly growing commercial laundry business, partnering with leading restaurants, spas, and more.
Rinse has also taken several actions to protect the environment. Since the company’s launch, Rinse has had zero tolerance in using the solvent and known carcinogen, PERC, for Dry Cleaning services and only uses environmentally friendly detergents to clean clothes. Additionally, Rinse has donated over 10 tons of clothing to date through collecting and donating clothing on behalf of its customers, and helped save over 25 million gallons of water by cleaning laundry using only high efficiency washers.
About Rinse
Founded in 2013, Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' laundry and dry cleaning, straight to their doors. Rinse’s unique approach to reducing customer friction while modernizing the laundry and dry cleaning space has been integral not only to the company’s continued success but in the industry’s evolution to meet the demands of today’s customer. Services offered by Rinse include Dry Cleaning, Wash & Fold, Hang Dry, and more. Rinse serves customers in six major regions, including the San Francisco Bay Area (San Francisco, San Jose, Oakland), Los Angeles, Chicago, Boston, Washington, D.C., and New York City (Manhattan, Brooklyn, Queens and The Bronx). The company was founded by Ajay Prakash, James Joun, and Sam Cheng, and is headquartered in San Francisco. To experience Rinse for yourself, schedule a pickup here.
Updated: Aug. 12, 2022
At Rinse, safety is and always has been our highest priority. In March 2020, Rinse took swift action to maximize safety when COVID hit, implementing several protocols across our cleaning and delivery processes to minimize the risk of transmission. Our proactive approach ensured we were able to provide a convenient, high-quality, and safe laundry experience to all of our customers.
We are taking a similar proactive approach with respect to Monkeypox. Based on what we know today, this outbreak is not as serious (or confusing) as COVID was when it hit, but we will do everything we can to stay ahead of it to ensure the safety of our customers and our team.
According to the CDC, there is a very low risk of Monkeypox spreading through contact of contaminated clothing. That said, standard laundry and dry cleaning processes are more than sufficient to kill the virus. Given that, we wanted to share notes on some of the standard processes and procedures we have in place to maximize safety and eliminate the risk of Monkeypox transmission:
HANDLING THE CLOTHES BEFORE CLEANING
- Anyone at Rinse who might need to touch customers' clothing are required to wear gloves, which are immediately disposed of before touching any other items or surfaces.
- We continue to require regular sanitization of all surfaces that come into contact with worn clothing and regular hand-washing.
THE CLEANING PROCESS
- First and foremost, all customer orders are sorted and washed separately from other customers. Your clothes always have their own dedicated space and their own dedicated machines, meaning they will never come in contact with another customer’s clothes.
- As stated above, the detergent and heat involved in our normal cleaning processes acts as a powerful disinfectant as we clean your clothes. The CDC has confirmed that laundry detergent and heat from various stages in our Dry Cleaning and Wash & Fold cycles are effective at killing the virus.
- Since the laundry detergent we use is effective against the virus, our washing machines are cleaned with each clothing cycle. Absolutely no clothing enters a dryer that hasn’t first been washed, to ensure dryers remain virus-free.
- Cleaned orders are always kept separate from unserviced orders in a polyurethane bag. This helps to protect against cross-contamination as well.
- All Cleaning Partners are required to have their team wear gloves when handling clothing. Rinse provides gloves to all Cleaning Partners for their employees to avoid any cost constraints on their end.
HOW YOU CAN HELP
- Please ensure that all of your items are secured inside your Rinse bags and that the bags are closed/zipped up, with nothing overflowing so that our Valets can minimize the need to come in contact with clothing.
- If you have items with special instructions (e.g. an item that needs a repair), please pre-separate the item for our Valets so we can minimize contact with other clothes in your order as we look for the item.
We will continue to follow the latest developments on Monkeypox very closely. We are constantly reviewing our delivery and cleaning processes to ensure the safest process possible and will remain proactive as we work to eliminate the risk of transmission.
We have provided a consistent and safe laundry and dry cleaning experience for all of our customers throughout COVID and will continue to do so with Monkeypox. We are very proud of the commitment to safety our team members have made and are confident that our processes and protocols will eliminate the risk of transmission while we work to provide you the convenient, high-quality laundry and dry cleaning experience you have come to expect from Rinse.
If you have any questions, feedback, or suggestions, please reach out to [email protected].

Rinse, a leading national brand in clothing care, announces its partnership with OxiClean™ to bring the brand’s legendary stain-fighting capabilities to Rinse customers. The limited-time partnership is the first of its kind in a changing laundry landscape where an increasing number of consumers are placing more value on time than chores, opting to outsource their laundry services to trusted providers like Rinse. As the evolution of laundry continues, Rinse and OxiClean™ will lead the way in catering to a new laundry customer base.
The laundry industry is rapidly evolving due to changing consumer mindset, machine-washable fashion, and the effects of an on-demand economy. The rise in athleisure and more machine-washable wear has resulted in more laundry at home for many consumers, particularly professionals. Consumers are placing a higher value on their time, opting to outsource mundane chores, including laundry, to trusted service providers. With the rise of technology and the on-demand market, consumers now use their mobile phones as a remote control for their life and expect to have everything delivered to their door - a ride, their groceries, a meal, and now their laundry and dry cleaning. Together these trends have converged in the rising popularity of Rinse, a trusted, customer-centric, all-in-one clothing care provider that meets customers where they are, be it at home, at the office, or even in their travels. At the same time, the household consumer product industry is having to find new ways to reach customers and build brand loyalty.
“We know that consumers place a high value on reliability and trust when it comes to choosing a clothing care provider”, stated Ajay Prakash, CEO of Rinse. “By partnering with OxiClean™, we’re able to align our brand with a legendary industry brand known for quality and build further trust in the care we take with our customers’ experience”.
With this new partnership, Rinse and OxiClean™ are paving the way for the clothing care providers and the household consumer product industry to evolve in this new era of laundry. While Rinse has long used OxiClean™ Stain Removers as part of its wash-and-fold services, this will be a first for their Cleaning Partners using OxiClean™ Laundry Detergent. Rinse will introduce OxiClean™ as the exclusive Laundry Detergent partner for its San Francisco wash-and-fold business, which includes its Rinse Repeat customers. The two come together to reach time-crunched consumers who are loyal to OxiClean™ but are looking for a convenient, reliable, reasonably-priced alternative to the hours of laundry they do each week. Through this partnership, Rinse will continue to build trust with its customers through a reliable laundry brand partner, while OxiClean™ is able to reach new customers, as well as potential industrial customers by providing OxiClean™ Laundry Detergent to Rinse’s Cleaning Partners. Rinse will evaluate the effectiveness of an exclusive detergent partner in the coming months with a customer survey, sharing insights with the OxiClean™ team.
As part of their partnership, Rinse and OxiClean™ are launching the #PoweredBy sweepstakes to demonstrate the clothing care expertise of Rinse and the stain-fighting powers of OxiClean™. The winner of the sweepstakes will receive $250 in Rinse credit and a year's supply of OxiClean™ products. To enter, eligible participants need to follow Rinse and OxiClean™ on Instagram, like the sweepstakes post, and tag someone who empowers them for 1 entry per person. All entries must be submitted by 7/11/21.
"Rinse is revolutionizing the growing laundry service space,” stated Bruce Tetreault, Marketing Director of OxiClean™. “Partnering with an industry leader that shares our commitment to quality allows us to reach new customers who are changing the way they get their laundry done.”
According to Grand View Research, the global dry-cleaning & laundry services market is expected to grow 3.4% annually from 2020 to 2027. In recent years, Rinse has seen impressive growth including an 80% increase in its Rinse Repeat laundry subscription service from 2019 to 2020. As consumers evolve in the way they do laundry, Rinse is on the path to transforming from a trusted laundry and dry-cleaning delivery service provider to the clothing care experts that offer the best-in-class clothing care from services to product curation and more. With consumers placing a premium on their time and increasingly opting for laundry services like Rinse, cleaning brands will need to find new ways to reach customers through clothing care providers and OxiClean™ is first to market with this partnership with Rinse.
About Rinse
Founded in 2013, Rinse is building one of the first and largest national brands in clothing care. The company picks up, cleans, and delivers customers' dry cleaning and laundry, straight to their doors. Inspired to solve massive pain points on both sides of the dry cleaning and laundry business, Rinse has created a superior experience for consumers, while standardizing processes and smoothing out the demand curve for local cleaning partners. Rinse serves customers in seven major markets, including San Francisco, San Jose, Oakland, Los Angeles, Chicago, Boston, and Washington, DC. Headquartered in San Francisco, Rinse was founded by Ajay Prakash, James Joun, and Sam Cheng. To experience Rinse visit www.rinse.com
About Church & Dwight Co., Inc.
Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the ARM & HAMMER™ brand name and other well-known trademarks like OxiClean™.

Rinse Repeat Plus just got even better with the introduction of Rollover Bags and Banked Pounds
Rinse, the leading laundry and dry cleaning delivery company, has announced Unlimited Rollover and the ability to collect Banked Pounds as a Rinse Repeat Plus subscriber. This update to Rinse Repeat Plus, Rinse’s revolutionary subscription laundry service, offers unlimited rollover of unused bags and the ability to “bank” unused pounds and turn them into free additional bags for laundry. When Rinse introduced Rinse Repeat in late 2018, it received much applause for its high-quality, subscription Wash & Fold service. Rinse Repeat has experienced rapid growth since its launch, growing 80% year-over-year between 2019 and 2020. In addition, Rinse Repeat subscribers have a Net Promoter Score in the high 60’s. It’s clear that customers love Rinse Repeat, and now with Unlimited Rollover and Banked Pounds for Plus subscribers, there will be even more laundry love to go around.
The interesting thing about laundry is that everybody does it, but everyone does it in their own way and on their own schedule. With Rinse Repeat, Rinse has created a subscription service that is truly designed for each customers' individual needs. Each Rinse Repeat bag holds up to two loads of laundry and customers can select the number of bags they want each month to address their laundry needs. With Rinse Repeat Plus's new rollover program, customers who do not fill up their bag can bank up to 10 unused pounds per bag. Once they’ve accumulated 30 Banked Pounds, customers will receive an extra Rinse Repeat Plus bag for free, perfect to use during spring cleaning, a big move, during the holidays, or when preparing for a trip. In addition, Rinse will offer Rinse Repeat Plus subscribers Unlimited Rollover, meaning unused bags roll over each month and never expire as long as they’re an active subscriber. With this latest update of Unlimited Rollover and Banked Pounds customers can choose the right amount of bags for their needs, have their laundry done on their own cadence, and let Rinse take care of everything else.
“We introduced Unlimited Rollover and Banked Pounds to make Rinse Repeat Plus even better and more personalized for our customers who don’t always have a full bag of laundry,” said Ajay Prakash, CEO of Rinse. “It’s a fantastic way to give our customers more of what they need and love exactly when they want it.”
Launched in late 2018, Rinse Repeat won customers over with the premium service’s flexibility and pricing model that charges by the bag instead of the pound and doesn’t include additional fees, giving customers incredible convenience at an affordable price. Each customer’s clothes get their own machine, are separated by color, cleaned according to that customer’s preferences, and delivered neatly folded to their door – Rinse even pairs socks.
To learn more or try Rinse Repeat, visit www.rinse.com/repeat.
About Rinse
Founded in 2013, Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' dry cleaning and laundry, straight to their doors. Inspired to solve massive pain points on both sides of the dry cleaning and laundry business, Rinse has created a superior experience for consumers, while standardizing processes and smoothing out the demand curve for local cleaning partners. Rinse serves customers in seven major markets, including San Francisco, San Jose, Oakland, Los Angeles, Chicago, Boston, and Washington, DC. Headquartered in San Francisco, Rinse was founded by Ajay Prakash, James Joun, and Sam Cheng. To experience Rinse visit www.rinse.com
Topics
Rinse Drop
We offer pickup and delivery if you can’t be present between 8pm and 10pm.
Our Valet will pick up or deliver your order to your doorstep or concierge, at which point you’ll receive a text with a photo showing where your items were left.
You can enable Rinse Drop on any (or all) of your orders.