Rinse, the leading laundry and dry cleaning delivery company, has announced Unlimited Rollover and the ability to collect Banked Pounds as a Rinse Repeat subscriber. This update to Rinse Repeat, Rinse’s revolutionary subscription laundry service, offers unlimited rollover of unused bags and the ability to “bank” unused pounds and turn them into free additional bags for laundry. When Rinse introduced Rinse Repeat in late 2018, it received much applause for its high-quality, subscription Wash & Fold service. Rinse Repeat has experienced rapid growth since its launch, growing 80% year-over-year between 2019 and 2020. In addition, Rinse Repeat subscribers have a Net Promoter Score in the high 60’s. It’s clear that customers love Rinse Repeat, and now with Unlimited Rollover and Banked Pounds, there will be even more laundry love to go around.
The interesting thing about laundry is that everybody does it, but everyone does it in their own way and on their own schedule. With Rinse Repeat, Rinse has created a subscription service that is truly designed for each customers' individual needs. Each Rinse Repeat bag holds up to four loads of laundry (roughly two large laundry baskets’ worth) and customers can select the number of bags they want each month to address their laundry needs. With Rinse Repeat’s new rollover program, customers that do not fill up their bag can bank up to 10 unused pounds per bag. Once they’ve accumulated 30 Banked Pounds, customers will receive an extra Rinse Repeat bag for free, perfect to use during spring cleaning, a big move, during the holidays, or when preparing for a trip. In addition, Rinse will offer Rinse Repeat subscribers Unlimited Rollover, meaning unused bags roll over each month and never expire as long as they’re an active subscriber. With this latest update of Unlimited Rollover and Banked Pounds customers can choose the right amount of bags for their needs, have their laundry done on their own cadence, and let Rinse take care of everything else.
“We introduced Unlimited Rollover and Banked Pounds to make Rinse Repeat even better and more personalized for our customers who don’t always have a full bag of laundry,” said Ajay Prakash, CEO of Rinse. “It’s a fantastic way to give our customers more of what they need and love exactly when they want it.”
Launched in late 2018, Rinse Repeat won customers over with the premium service’s flexibility and pricing model that charges by the bag instead of the pound and doesn’t include additional fees, giving customers incredible convenience at an affordable price. Each customer’s clothes get their own machine, are separated by color, cleaned according to that customer’s preferences, and delivered neatly folded to their door – Rinse even pairs socks.
To learn more or try Rinse Repeat, visit www.rinse.com/rinserepeat.
About Rinse
Founded in 2013, Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' dry cleaning and laundry, straight to their doors. Inspired to solve massive pain points on both sides of the dry cleaning and laundry business, Rinse has created a superior experience for consumers, while standardizing processes and smoothing out the demand curve for local cleaning partners. Rinse serves customers in seven major markets, including San Francisco, San Jose, Oakland, Los Angeles, Chicago, Boston, and Washington, DC. Headquartered in San Francisco, Rinse was founded by Ajay Prakash, James Joun, and Sam Cheng. To experience Rinse visit www.rinse.com
