The Closet

An important change to our pricing
Written by

Ajay Prakash

Clothing care has always been full of friction (so much so that we refer to it as “death by 1,000 cuts”). Customers are held hostage to proximity when choosing a cleaner and can’t assess quality until after they get their clothes back; cleaners only operate during business hours, making dropping off and picking up very difficult tasks; and there’s limited customer service, technology, and transparency. Heading to the laundromat is no picnic, either.

When we started Rinse in 2013, our main objective was to remove those friction points and solve a chronic pain point for our customers.

A lot has changed at Rinse over the past few years, but one thing that has remained constant is our unwavering commitment to providing the highest-quality care for your clothing, while delivering a consistent and seamless customer experience. As a consumer service, we know we have to earn our stripes with every order we pick up from you. To do that requires great execution, and great execution starts with the team.

Our team at Rinse includes our cleaning partners, our Valets, and our internal staff. They each play a critical role in making sure your clothes always receive the high-quality cleaning they deserve, and you experience the convenience you demand. As we continue to grow, we recognize that the key to our success lies in our ability to ensure that we invest in our team and make sure they have the time and resources needed so Rinse can continue to deliver a world-class customer experience.

To that end, today we are introducing a Standard Delivery fee to help support these efforts.

Effective with each new order picked up starting this evening (Tuesday, December 13, 2016) we will be adding a nominal fee of $3.99 to be applied upon delivery only. If you request Rush Service (e.g., next-day turnaround on Wash & Fold or 2-day turnaround on Dry Clean / Launder & Press), we will add an additional $5.00 charge, which is consistent with how our Rush Service works today.

I’m very proud of the service we’ve created and I’m confident that today’s change will make Rinse an even better partner for you by helping us appropriately support the critical components of our day-to-day operations and ensure you receive the highest-quality clothing care and customer experience possible.

Thanks for your continued support. We’re working tirelessly to provide the service you deserve for everything in your closet, and we look forward to taking care of you for a long time to come!

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Rinse Launches Its High-Quality Dry Cleaning And Laundry Delivery Service In Washington, DC
Written by

Rinse, Inc.

WASHINGTON, Feb. 23, 2017 /PRNewswire/ -- Rinse, Inc., today announced it has launched service in its third market: Washington, DC.

Rinse started its innovative dry cleaning and laundry delivery service in San Francisco in 2013. Its primary goal has been to remove the friction that comes with clothing care and create a high-quality, consistent, and reliable customer experience. By working with only the best cleaning partners, developing a robust technology backbone that supports its operations, and providing world-class customer service, Rinse has done just that.

Rinse has grown rapidly in San Francisco and Los Angeles over the past few years, and has created a differentiated service that its customers love. Rinse has a Net Promoter Score (NPS) of 50 with its customers, in an industry where negative NPS is the norm. Because of that, it has been able to drive best-in-class retention rates and build a strong reputation for quality and service.

With a strong foundation in San Francisco and Los Angeles, Rinse is now focused on accelerating its expansion across the US, and anticipates opening up several new markets in 2017. Its first stop is Washington, DC.

"We're really excited for Washington, DC to be our first market outside of California and be an anchor for us on the East Coast. It's always been one of our favorite cities. We've built a large wait list and the initial response with alpha customers has been incredible, so we knew it was time to officially launch our service here," said Ajay Prakash, Rinse's CEO and Co-founder.

"We obsess about providing a high-quality clean on every garment," said James Joun, COO and Co-founder. Joun learned the importance of quality cleaning from his parents, who have been in the dry cleaning business for 25+ years. "We are thrilled to bring our service to DC, where high-quality dry cleaning plays a critical role in many people's day-to-day lives."

Rinse has built a differentiated service since it launched over three years ago. At a time when every new consumer service tried to be "on-demand," Rinse focused on quality and ""smart scheduling"" to make sure its service addressed its customer pain points directly. It also chose to take a stand against gender-based pricing and charge the same price to dry clean/launder & press both men's and women's button down shirts -- an uncommon practice. In addition, Rinse is doing its part to grow its green practices, including only working with cleaners who use environmentally friendly solvents and detergents (and not working with any cleaner who uses PERC, a solvent that is a known carcinogen), collecting and donating clothes on behalf of its customers (Rinse has donated 10 tons of clothing to date), and only working with wash & fold partners who use high efficiency washers (Rinse has helped save 6 million gallons of water to date).

About Rinse:

Rinse is a consumer service that has created a consistent and seamless clothing care experience for its customers. Its services include Dry Cleaning, Launder & Press, Wash & Fold, Hang Dry, Repairs, Leather Cleaning, and it even takes Clothing Donations. Rinse combines the high-quality care your clothes deserve with the convenience and simplicity your busy schedule demands. The company was founded by Ajay Prakash and James Joun and is headquartered in San Francisco. To experience Rinse for yourself, please visit or download the Rinse mobile app (available on iOS or Android).

Contact: Arrianne Talma,

SOURCE Rinse, Inc.

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