Man and laundry basket

Save 3+ hours a week with Rinse!

Laundry and dry cleaning picked up, professionally cleaned, and hand delivered to your door.

Sign up today and get $5 off your first order.

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SoFo
Laundry
Delivery Service

Save time by skipping the laundromat. Let Rinse pick up, clean, and drop off your laundry.
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Get $5 off your first Rinse!

Rinse &
SoFo

SoFo is a small area in West Hollywood located directly west of Plummer Park. It is on the northside of Santa Monica Blvd. SoFo mainly consists of older motel-style apartment buildings and a few local shops on Santa Monica Blvd.

How Rinse works

Convenience

We pick up and deliver 7 days a week, between 8pm and 10pm in SoFo. Even if you’re not home!

Rinse Drop

We offer pickup and delivery if you can’t be present between 8pm and 10pm.

Our Valet will pick up or deliver your order to your doorstep or concierge, at which point you’ll receive a text with a photo showing where your items were left.

You can enable Rinse Drop on any (or all) of your orders in SoFo.

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Schedule via text message, rinse.com, or our app before 5pm for same-day service.

Expert Cleaning

Rinse has decades of experience in dry cleaning and laundry.

Your clothes are expertly cleaned according to the Rinse service you select.

Fast Turnaround

Standard turnaround time is 3–4 days
MONTHU
TUEFRI
WEDSUN4
THUMON4
FRITUE4
SATTUE
SUNWED
for all services in SoFo. Rush service options are available.

Rush Delivery

We offer Next-Day Rush Delivery for Wash & Fold orders* for an additional fee of $5.00.

Simply let your Valet know upon your pickup. There’s also an option to set a permanent preference for Rush Delivery in your My Account page.

*2-Day Rush Delivery for Dry Cleaning orders is temporarily unavailable due to COVID-19.

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On the delivery date, we’ll text you by 5:30pm with an ETA for your Valet.

Get $5 off your first Rinse!
Learn more about Rinse

Amazing service, competitive prices

Wash & Fold

Wash & Fold process

We offer laundry pickup and laundry drop off services. Get your laundry returned to you washed and crisply folded - we even pair your socks!

Before cleaning, we’ll check your pockets for loose items, separate lights and darks, and never wash or dry your items with anyone else’s. We wash with cold water and dry on medium heat before neatly folding each item.

You can even set your cleaning preferences, like detergent type and fabric softener, from your account.

Priced per pound: Per pound $2.25
Except some household items: Bath mat $5.00
Duvet cover $15.00
Comforter / Duvet $30.00

Frequent users can check out Rinse Repeat. It’s laundry service priced per bag, not per pound, so you can save up to 56%

Dry Cleaning service is also available for anything you want cleaned, pressed, and returned on a hanger

Hang Dry service is also available for your more delicate items

What your neighbors in and around SoFo say

  • “You do a nice job with the laundry. When you say 45 minutes, you mean 45 minutes. It's worth the money. It's money well spent.”

    Tommy K. in Santa Monica

  • “Always on time, clear and transparent about costs and policy changes and your CX team is always a pleasure to speak with. Rinse hits all the points for me as a consumer. You made laundry for newly wed couple living in the city working at start ups simple. Thank you!!!”

    Keela R. in Inglewood

  • “I love the brand, the service, the friendly staff and how Rinse has NEVER messed up my clothes. There are limited options in DTLA and I heart Rinse and trust Rinse. Love it. Keep up the great work!”

    Tabetha J. in Los Angeles

  • “Ease of use, punctuality, professionalism, excellent customer service, care for my items. Essentially I can trust that you will pick up my items on time, you will take good care of my clothes and I can trust you’ll deliver what you promise.”

    Jennifer P. in West Hollywood

  • “The convenience and the customer service. The valets are often on time, they're courteous and they go out of their way to try to give me what I need or ask for.”

    Reese G. in Culver City

  • “Way more convenient than conventional dry cleaners; excellent text notifications; way cheaper than local dry cleaner”

    Christian R. in Los Angeles

  • “It's so convenient to have my laundry picked up and handled all through a couple clicks on my phone when I'm busy with life/work. The customer service is also excellent and the results have always been great.”

    Amy K. in Los Angeles

  • “You guys are cheaper than most dry cleaners, and yet you pick up and deliver very quickly. I'm beyond impressed.”

    Sean A. in Los Angeles

  • “Convenient and delivery people are always so nice and helpful. We can tell you vet for the right personalities. That's #1 in customer support. Also, I love that you give us clean bags when ours gets super dirty. Things always look so nice and presentable.”

    Nicole R. in Beverly Hills

  • “Ease and convenience of pick up and drop off for people with 9-5 jobs. Mobile app and texts are responsive and intuitive. Quality of washing and dry cleaning is outstanding. Friendly couriers.”

    Torey R. in Los Angeles

  • “Convenient and fast service. I've never had a bad experience in the 7 months I've been using Rinse. That's really saying a lot, as I'm almost consistently disappointed by other services like Uber and Postmates. I know I can rely on Rinse to get my clothes clean and back in my closet in 24 hours without a hassle.”

    Casey S. in Los Angeles

  • “Personalized, friendly service and quality care of garments. I also received a handwritten note from the founders... such a nice a touch and almost unheard of these days! ”

    Dominique C. in Los Angeles

  • “Very convenient pick up/drop off, up to date notifications, ease of communicating scheduling, friendly valets, detailed receipts.”

    Armand L. in Los Angeles

  • “I really appreciate that I can request that my Rinse Valet stop by to pick-up/drop-off my clothes within a relatively small time window. I work a lot so this convenience is extremely important to me. ”

    Jared F. in Santa Monica

  • “Easy and convenient; we started using Rinse because our washer and dryer broke, but even after fixing we'll continue to use Rinse because it frees up so much of our time to do other more enjoyable things than laundry for reasonable prices.”

    Caroline L. in Los Angeles

  • “Some of the best customer service I have experienced with a company. Your couriers are all very respectful of time and have very prompt replies! Never had an issue with a garment or article of clothing and I wish more companies would utilize the texting model! Thanks Rinse!”

    Sean S. in Los Angeles

  • “The convenience is unmatched! I really appreciate the responsiveness of the pick up and delivery people and I have never had any issues. Everyone is always so friendly and always willing to accommodate”

    Justin K. in Santa Monica

  • “I love the convenience of pick up and delivery. In some cases prices are better than walk in cleaners. It helps me out a lot. Thank you!”

    Sheila S. in Los Angeles

  • “Everyone seems to be in sync. Your customer experience team is on fire. I head up a support team so I KNOW how it can be. Fast response and love the text support option. App is easy and simple to use.”

    Keela R. in Inglewood

  • “Really easy communication, easy pickup, always comes back great. And whenever there's been an issue, you're super quick to respond and offer up solutions. ”

    Emi L. in Venice