Man and laundry basket

Save 3+ hours a week with Rinse!

Laundry and dry cleaning picked up, professionally cleaned, and hand delivered to your door.

Sign up today and get $5 off your first order.

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SoFo
Laundry
Delivery Service

Save time by skipping the laundromat. Let Rinse pick up, clean, and drop off your laundry.
Schedule a pickup
Get $5 off your first Rinse!

Rinse &
SoFo

Rinse offers the most convenient laundry service for residents of SoFo.

SoFo is a small area in West Hollywood located directly west of Plummer Park. It is on the northside of Santa Monica Blvd. SoFo mainly consists of older motel-style apartment buildings and a few local shops on Santa Monica Blvd.

How Rinse works

Convenience

Schedule a Rinse when you need it via text, rinse.com, or the app.
Service is available 7 days a week between 8pm and 10pm — even if you’re not home!

Expert cleaning

Enjoy the extra 3 hours you save each week with Rinse while your items are expertly cleaned by masters of clothing care with decades of experience.

Fast turnaround

Relax with delivery right to your door. Standard turnaround is 3–4 days
MONTHU
TUEFRI
WEDSUN4
THUMON4
FRITUE4
SATTUE
SUNWED
with Rush options available .
On your delivery date, we’ll text you at 5:30pm with your Valet’s ETA.

Rinse Drop

We offer pickup and delivery if you can’t be present between 8pm and 10pm.

Our Valet will pick up or deliver your order to your doorstep or concierge, at which point you’ll receive a text with a photo showing where your items were left.

You can enable Rinse Drop on any (or all) of your orders in SoFo.

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Rush Delivery

We offer Next-Day Rush Delivery for Wash & Fold orders* for an additional fee of $5.00.

Simply let your Valet know upon your pickup. There’s also an option to set a permanent preference for Rush Delivery in your My Account page.

*2-Day Rush Delivery for Dry Cleaning orders is temporarily unavailable due to COVID-19.

OK
Get $5 off your first Rinse!
Learn more about Rinse

Incredibly convenient.
Remarkably affordable.

Wash & Fold

Wash & Fold process

We offer laundry pickup and laundry drop off services. Get your laundry returned to you washed and crisply folded - we even pair your socks!

Before cleaning, we’ll check your pockets for loose items, separate lights and darks, and never wash or dry your items with anyone else’s. We wash with cold water and dry on medium heat before neatly folding each item.

You can even set your cleaning preferences, like detergent type and fabric softener, from your account.

A folded stack of garments

Rinse Repeat

Our all-inclusive Wash & Fold service, priced per bag, not per pound, with savings up to 56% compared with Pay-As-You-Go.
A folded stack of garments

Pay-As-You-Go

Our Wash & Fold service priced per pound.

Other services

A Rinse Dry Cleaning bag

Dry Cleaning service is also available for anything you want cleaned, pressed, and returned on a hanger.

What your neighbors in and around SoFo say

  • The delivery people are very nice and friendly and I love how they text or call beforehand and when they are at our door. We have a baby who is asleep by 7, and a small dog who goes crazy when anyone knocks or rings the doorbell. The combination of the two means a crying baby and unhappy parents. Rinse has always been careful to not knock or ring the bell and always calls or texts. I LOVE this!

    Sarah S.

    in Santa Monica

  • Easy and convenient; we started using Rinse because our washer and dryer broke, but even after fixing we'll continue to use Rinse because it frees up so much of our time to do other more enjoyable things than laundry for reasonable prices.

    Caroline L.

    in Rolling Hills Estates

  • The convenience is unmatched! I really appreciate the responsiveness of the pick up and delivery people and I have never had any issues. Everyone is always so friendly and always willing to accommodate

    Justin K.

    in Santa Monica

  • I love the brand, the service, the friendly staff and how Rinse has NEVER messed up my clothes. There are limited options in DTLA and I heart Rinse and trust Rinse. Love it. Keep up the great work!

    Tabetha J.

    in Los Angeles

  • I love the customer service, I love the fact that a responsive, wonderful valet comes to my door and my clothing is wonderfully cleaned/dry cleaned and neatly folded.

    Lindsay H.

    in Los Angeles

  • I really appreciate that I can request that my Rinse Valet stop by to pick-up/drop-off my clothes within a relatively small time window. I work a lot so this convenience is extremely important to me.

    Jared F.

    in Santa Monica

  • Ease of use, punctuality, professionalism, excellent customer service, care for my items. Essentially I can trust that you will pick up my items on time, you will take good care of my clothes and I can trust you’ll deliver what you promise.

    Jennifer P.

    in West Hollywood

  • Convenient and fast service. I've never had a bad experience in the 7 months I've been using Rinse. That's really saying a lot, as I'm almost consistently disappointed by other services like Uber and Postmates. I know I can rely on Rinse to get my clothes clean and back in my closet in 24 hours without a hassle.

    Casey S.

    in Los Angeles

  • The customer support has been consistently great. The deliveries are consistently on time and easy. The communication is very good. Overall Rinse checks all of the boxes required for success for businesses built on customer convenience. I've tried similar services in the past that ended up becoming a bigger headache than they were worth, requiring more effort than doing the laundry myself. Keep making it easy and you'll keep getting my business (and many others' as well I suspect).

    Brian P.

    in Marina Del Rey

  • It saves so much time, I don't have to go out to get a roll of quarters whenever I want to do laundry, I can avoid all the crazy neighbors in the laundry room ;-) Best of all, I don't have to spend ages folding everything - now it's so easy to put away.

    Alanna L.

    in Los Angeles

  • You guys have great customer service, you always respond/are accommodating of my schedule with your drop offs/pick ups. My clothes are always handled with care- from dry cleaning to the fluff and fold I am always very pleased with the outcome.

    Marlee S.

    in Sherman Oaks

  • Fast responses to questions via text and email. Transparent prices. Good app and text updates. Delivery people are always friendly.

    Rebecca R.

    in North Hollywood

  • I don’t have a washing machine in my apartment (it’s a shared laundry room instead) so Rinse saves me a ton of time at a reasonable price point. That is more than enough reason for me to recommend Rinse to my friends.

    Jason Z.

    in Los Angeles

  • I really like but I can rely on Rinse on a weekly basis. Laundry and dry cleaning is picked up and dropped off on the same days twice a week and the quality of the service and work is outstanding

    P.J. P.

    in Santa Monica

  • The convenience and the customer service. The valets are often on time, they're courteous and they go out of their way to try to give me what I need or ask for.

    Reese G.

    in Culver City

  • Really easy communication, easy pickup, always comes back great. And whenever there's been an issue, you're super quick to respond and offer up solutions.

    Emi L.

    in Venice

  • Delivery people are great and so friendly. I also really like that rinse can care for almost everything, including hang dry and delicate stuff. Overall it just seems to be a superior service to competitors.

    Maria W.

    in Santa Monica

  • Good service but AMAZING customer service. Responds quickly via text and always solves whatever issues I have, zero hoops.

    Harry L.

    in Los Angeles

  • I love the convenience of pick up and delivery. In some cases prices are better than walk in cleaners. It helps me out a lot. Thank you!

    Sheila S.

    in Los Angeles

  • My clothes feel and smell AMAZING, I love how they fold the clothes, and organize them by clothing type (I know that sounds crazy OCD but it saves me a minute here and there, which adds up). I love how they can bring back my wash and fold the next day.

    Rachel G.

    in Los Angeles

ZIP codes we serve in SoFo

  • 90046

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