Man and laundry basket

Save 3+ hours a week with Rinse!

Laundry and dry cleaning picked up, professionally cleaned, and hand delivered to your door.

Sign up today and get $5 off your first order.

Sign up now
No thanks

SoFo
Laundry
Delivery Service

Save time by skipping the laundromat. Let Rinse pick up, clean, and drop off your laundry.
Schedule a pickup
Get $5 off your first Rinse!

Rinse &
SoFo

Rinse offers the most convenient laundry service for residents of SoFo.

SoFo is a small area in West Hollywood located directly west of Plummer Park. It is on the northside of Santa Monica Blvd. SoFo mainly consists of older motel-style apartment buildings and a few local shops on Santa Monica Blvd.

How Rinse works

Convenience

Schedule a Rinse when you need it via text, rinse.com, or the app. Service is available 7 days a week between 8pm and 10pm — even if you’re not home!

Expert cleaning

Enjoy the extra 3 hours you save each week with Rinse while your items are expertly cleaned by masters of clothing care with decades of experience.

Fast turnaround

Relax with delivery right to your door. Standard turnaround is 3–4 days
MONTHU
TUEFRI
WEDSUN4
THUMON4
FRITUE4
SATTUE
SUNWED
with Rush options available.
On your delivery date, we’ll text you at 5:30pm with your Valet’s ETA.

Rinse Drop

We offer pickup and delivery if you can’t be present between 8pm and 10pm.

Our Valet will pick up or deliver your order to your doorstep or concierge, at which point you’ll receive a text with a photo showing where your items were left.

You can enable Rinse Drop on any (or all) of your orders in SoFo.

OK

Rush Delivery

We offer Next-Day Rush Delivery for Wash & Fold orders* for an additional fee of $5.00.

Simply let your Valet know upon your pickup. There’s also an option to set a permanent preference for Rush Delivery in your My Account page.

*2-Day Rush Delivery for Dry Cleaning orders is temporarily unavailable due to COVID-19.

OK
Get $5 off your first Rinse!
Learn more about Rinse

Incredibly convenient.
Remarkably affordable.

Wash & Fold

Wash & Fold process

We offer laundry pickup and laundry drop off services. Get your laundry returned to you washed and crisply folded - we even pair your socks!

Before cleaning, we’ll check your pockets for loose items, separate lights and darks, and never wash or dry your items with anyone else’s. We wash with cold water and dry on medium heat before neatly folding each item.

You can even set your cleaning preferences, like detergent type and fabric softener, from your account.

Rinse Repeat

Our all-inclusive Wash & Fold service, priced per bag, not per pound, with savings up to 56% compared with Pay-As-You-Go.

Pay-As-You-Go

Our Wash & Fold service priced per pound.

Dry Cleaning service is also available for anything you want cleaned, pressed, and returned on a hanger

What your neighbors in and around SoFo say

  • “My clothes feel and smell AMAZING, I love how they fold the clothes, and organize them by clothing type (I know that sounds crazy OCD but it saves me a minute here and there, which adds up). I love how they can bring back my wash and fold the next day. ”

    Rachel G. in Beverly Hills

  • “You guys have great customer service, you always respond/are accommodating of my schedule with your drop offs/pick ups. My clothes are always handled with care- from dry cleaning to the fluff and fold I am always very pleased with the outcome.”

    Marlee S. in Sherman Oaks

  • “It's so convenient to have my laundry picked up and handled all through a couple clicks on my phone when I'm busy with life/work. The customer service is also excellent and the results have always been great.”

    Amy K. in Los Angeles

  • “Everyone seems to be in sync. Your customer experience team is on fire. I head up a support team so I KNOW how it can be. Fast response and love the text support option. App is easy and simple to use.”

    Keela R. in Inglewood

  • “The convenience is unmatched! I really appreciate the responsiveness of the pick up and delivery people and I have never had any issues. Everyone is always so friendly and always willing to accommodate”

    Justin K. in Santa Monica

  • “The professionalism in way handle your communication with customers. The way all my clothes are folded and packed when returned. I have used other services and no one returns the clothes like rinse does. Love that even my socks get matched.”

    Robert R. in Los Angeles

  • “So many great things! I've already been touting it to colleagues. It is super convenient for busy professionals and business travelers like me on the road for multiple weeks. But I will also use it at home because the price is competitive, the cleaning quality is fantastic and it is way more convenient. Total time saver.”

    Teresa M. in Manhattan Beach

  • “I really like but I can rely on Rinse on a weekly basis. Laundry and dry cleaning is picked up and dropped off on the same days twice a week and the quality of the service and work is outstanding”

    P.J. P. in Santa Monica

  • “Ease of use, punctuality, professionalism, excellent customer service, care for my items. Essentially I can trust that you will pick up my items on time, you will take good care of my clothes and I can trust you’ll deliver what you promise.”

    Jennifer P. in West Hollywood

  • “I trust that the laudering and dry cleaning is well done; the pick up and delivery at the door is a big convenience; ability to manage service through an app; pricing for dry cleaning is competitive and the value of laundry pricing is great.”

    Julie D. in Los Angeles

  • “Convenient and fast service. I've never had a bad experience in the 7 months I've been using Rinse. That's really saying a lot, as I'm almost consistently disappointed by other services like Uber and Postmates. I know I can rely on Rinse to get my clothes clean and back in my closet in 24 hours without a hassle.”

    Casey S. in Los Angeles

  • “Very convenient pick up/drop off, up to date notifications, ease of communicating scheduling, friendly valets, detailed receipts.”

    Armand L. in Los Angeles

  • “I love the customer service, I love the fact that a responsive, wonderful valet comes to my door and my clothing is wonderfully cleaned/dry cleaned and neatly folded.”

    Lindsay H. in Los Angeles

  • “Really easy communication, easy pickup, always comes back great. And whenever there's been an issue, you're super quick to respond and offer up solutions. ”

    Emi L. in Venice

  • “Delivery people are great and so friendly. I also really like that rinse can care for almost everything, including hang dry and delicate stuff. Overall it just seems to be a superior service to competitors.”

    Maria W. in Santa Monica

  • “Convenient and delivery people are always so nice and helpful. We can tell you vet for the right personalities. That's #1 in customer support. Also, I love that you give us clean bags when ours gets super dirty. Things always look so nice and presentable.”

    Nicole R. in Beverly Hills

  • “Personalized, friendly service and quality care of garments. I also received a handwritten note from the founders... such a nice a touch and almost unheard of these days! ”

    Dominique C. in Los Angeles

  • “I love the reliable pick up and delivery window. The people have always been very nice and the people on the end of the texts are very helpful. The color coded system is easy and my laundry always looks great! ”

    Jen F. in Hermosa Beach

  • “I love using Rinse! I don't have much of a need for dry cleaning, but I use it when I can. Its so easy to use and eliminates the burden of having to go pickup dry cleaning during working hours. ”

    Christina B. in Los Angeles

  • “It saves so much time, I don't have to go out to get a roll of quarters whenever I want to do laundry, I can avoid all the crazy neighbors in the laundry room ;-) Best of all, I don't have to spend ages folding everything - now it's so easy to put away.”

    Alanna L. in Los Angeles

ZIP codes we serve in SoFo

  • 90046

Check your ZIP code

Check if Rinse serves your neighborhood