Rinse cleans and delivers a new day

Save 3+ hours a week with Rinse!

Laundry and dry cleaning picked up, professionally cleaned, and hand delivered to your door.

Sign up today and get $20 off your first order.

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Rinse cleans a new day

Rinse expertly cleans your a new day blouse, sweater, pants, and other types of garments, then delivers them right to your door.
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Get $20 off your first Rinse!

About a new day

A New Day is a private label owned by department store, Target, and was launched in 2017. The American-owned brand retails its modern women's apparel and accessories at over 1800 stores across the United States. Target employs over 350,000 employees and has corporate headquarters based in Minneapolis, Minnesota.

How Rinse works

Convenience

Schedule a Rinse when you need it via text, rinse.com, or the app.
Service is available 7 days a week between 8pm and 10pm —

Expert cleaning

Enjoy the extra 3 hours you save each week with Rinse while your items are expertly cleaned by masters of clothing care with decades of experience.

Fast turnaround

Relax with delivery right to your door. Standard turnaround is 3–4 days with . On your delivery date, we’ll text you at 5:30pm with your Valet’s ETA.

Rinse Drop

We offer pickup and delivery if you can’t be present between 8pm and 10pm.

Our Valet will pick up or deliver your order to your doorstep or concierge, at which point you’ll receive a text with a photo showing where your items were left.

You can enable Rinse Drop on any (or all) of your orders.

Rush Delivery

We offer Next-Day Rush Delivery for Wash & Fold orders for an additional fee of $9.95.

Simply let your Valet know upon your pickup. There’s also an option to set a permanent preference for Rush Delivery in your My Account page.

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Get $20 OFF your first Rinse!

Services for your a new day garments

Dry Cleaning

Perfect for anything you want cleaned, pressed, and returned on a hanger.

We’ll email you a photo of each item in our care, treat stains, clean the clothes, and press them by hand.

Pricing

Priced per item, with a $30 Minimum Order, from:

  • All Shirts $4.95
  • Blouse $10.95
  • Pants $12.95
  • Sweater $12.95
  • Casual Dress $18.95
Dry Cleaning process
Video description: A Rinse cleaning attendant is photographing a customer’s dry cleaning items. The items are then placed in a basket and carted through the facility. A carousel of cleaned dry cleaning items is shown spinning. The frame zooms in to a dry cleaning machine running. Next, a Rinse cleaning attendant is steaming sleeves of a customer’s shirt and ironing pants. Clean shirts on hangers are wrapped in a white Rinse Dry Cleaning bag. The bag is hung on a rack with many other Rinse Dry Cleaning bags.

Wash & Fold

For your everyday laundry needs. Clothes are returned washed and neatly folded, including paired socks!

We check your pockets, separate your lights and darks, follow your pre-selected cleaning preferences, and never wash your items with anyone else’s.

Pricing

Pay-As-You-Go:

If you only need our Wash & Fold service every once in a while. Always the same price per pound.

Subscriptions:

With our all-inclusive service, you can save up to 52% vs. Pay-As-You-Go. Subscriptions price starts at:

  • Rinse Repeat $ 50 / bag*
  • Rinse Repeat Plus $ 59 / bag*

* The price is based on a 4-bag plan, billed annually.

Wash & Fold process
Video description: A Rinse cleaning attendant is checking the pockets of a customer’s items and sorting the laundry into piles of lights and darks. The items are placed into a washing machine, then shown later in a dryer. Two Rinse cleaning attendants fold laundry, and place items into neat stacks. A cleaning attendant then places stacks of folded laundry into a plastic bag.

Common a new day stains cleaned by Rinse

Stains from beverages like coffee, juice, wine, milk, or tea may require careful neutralization. Rinse works to clean these stains using specialized dry cleaning solvents. Other foods, like chewing gum, butter, chocolate, egg, spaghetti, or ice cream also leave stains on clothing, and require special spot treatment to resolve. Condiments like ketchup, mustard, mayonnaise, soy sauce, or salsa can also be difficult to remove. Rinse can clean these kinds of stains from a new day garments utilizing dry cleaning skills honed during decades of work.

Cosmetic stains are also common. Eye liner, mascara, foundation, blush, eye shadow, lip balm, and nail polish are all pigmented, and so can leave stains on garments easily. Rinse utilizes dry cleaning best practices to remove these sometimes-difficult stains from your favorite a new day garments.

Candle wax, crayons, or glue can also damage a new day clothing, requiring special attention during the beginning of the dry cleaning process. On the other hand, common odors from perfume or perspiration can more-easily be removed from a new day garments during dry cleaning. Another common type of stain is from oil, either from cooking oils like butter or lard, or lubricating oils like motor oil or grease. Whether the stain is particularly tricky to resolve, or more straightforward, Rinse would be happy to pick up your a new day garment for dry cleaning.

What Rinse knows about a new day

a new day seems to be trendy

Rinse was founded in 2013 and has become the national leader in clothing care. Over the years, this is what we've learned about a new day:

1,458 a new day garments cleaned and delivered
Gained popularity by 97% in the past year!

People who wear a new day also tend to wear these clothing brands

Banana Republic J.Crew H&M Gap Calvin Klein Old Navy Ann Taylor Loft Zara Express

a new day’s durability rating

a new day has a POOR durability rating.

Rinse has cleaned thousands of a new day garments, and we have data that compares a new day to other brands that we clean.

3.0 out of 5

a new day garments Rinse has cleaned

Blouse
Sweater
Pants
Jacket
Coat
Skirt
Belt
Shirt
Jumpsuit
T-Shirt
Scarf
Polo Shirt
Gown
Romper

Top cities for a new day

Rinse serves 10 major markets in the US: San Francisco, New York, Los Angeles, Washington DC, Chicago, Boston, Austin, Dallas, New Jersey, and Seattle. This is where a new day is worn the most:

#39 in El Segundo #60 in Evanston #66 in Sunnyvale

Your questions, answered

  • Do you wash my clothes together with other people’s clothes?

    Your clothes get their own machine, are separated by lights and darks, cleaned according to your preferences, and delivered neatly folded to your door – we even pair your socks.

  • Where do you clean my clothes?

    Your clothes are cleaned at one of our vetted cleaning partners. We only work with carefully selected local cleaners who have established a very high level of quality and reliability. For your protection and overall peace of mind, we have also built multiple layers of inspection and control to ensure high-quality.

  • What is the turnaround time?

    The normal turnaround time for delivery is 3-4 days for all our services.

    For Wash & Fold, we also offer next-day Rush Service for an additional fee of $9.95. Note all Rinse Repeat Plus plans include free Rush Service on all Wash & Fold orders.

    At this time, Hang Dry and Dry Cleaning cannot be rushed.

  • What if I’m not at home during pickup or delivery?

    If you are not available during our 8pm - 10pm delivery window, you can enable the Rinse Drop settings on your account, which will allow you to designate where you would like your order to be left. Please note that we do require a Release of Liability in order to enable the Rinse Drop settings on your account.

    If you opt to utilize Rinse Drop for pickup or delivery, we ask you to consider that our Valet has access to a safe place to pick up and deliver your clothes. Typically, this means you can buzz us into your apartment building remotely or you can provide a door code, but every situation is different. If you don’t feel comfortable with your items or deliveries being left there, please don’t select it as your Rinse Drop location!

    For more information on Rinse Drop, please review our Rinse Drop FAQ.

  • Where is Rinse located?

    Headquartered in San Francisco, Rinse operates in many cities in the United States – check out the full list of cities Rinse operates in.

  • Should I separate my laundry?

    We just ask that you separate your Dry Cleaning / Launder & Press from your Wash & Fold clothes prior to your Valet’s arrival. If you are not able to do so, no problem! Our Valet will still provide your Rinse bags and can standby while you sort your items.

    There is an easy rule of thumb for how to best separate your laundry:

    • Anything you would like returned, pressed, and on hangers should be placed in the WHITE (Dry Clean / Launder & Press) bag.
    • Any laundry you want machine washed and returned folded should be placed in the BLACK (Wash & Fold) bag.

    We also offer customers TEAL Hang Dry bags. These bags are for any laundry you want machine washed and hung to dry (a.k.a. “air dry” or “line dry”).

  • Do you have same-day or next-day delivery in Chicago?

    Next-day option for Wash & Fold is available!

    We offer next-day Wash & Fold for an additional Rush Service fee of $9.95. You can select this option when placing your order or set a permanent preference for next day Wash & Fold on our customer preferences page.

    In addition, all Rinse Repeat Plus plans include free Rush Service so you’ll get your laundry back the next-day during our normal service hours (between 8pm and 10pm).

    At this time, Hang Dry and Dry Cleaning cannot be rushed.

Why you’ll love Rinse:

Start saving 3 hours a week when you clean your a new day and any other garments using Rinse.

Schedule a pickup