Rinse acquires OffToYou and continues rapid expansion across the Bay Area
San Francisco, March 9, 2020 – Rinse, the leading national brand in dry cleaning and laundry delivery, today announced that it has acquired OffToYou, a Bay Area competitor located in San Jose. As part of the acquisition, Rinse extended its Bay Area regional footprint by opening up more San Jose neighborhoods and launching Los Gatos and Milpitas.
Rinse was founded in 2013 with the goal of making trips to the dry cleaner and the washer / dryer obsolete while building the first national brand in clothing care. The service launched in San Francisco, and has since expanded its footprint to serve Los Angeles, Washington, DC, Chicago, and Boston. More recently, Rinse has shifted its focus to regional expansion within its markets, including launching its service in the Peninsula, South Bay, and East Bay in the Bay Area within the past 18 months. The acquisition of OffToYou strengthens its foothold in San Jose and surrounding areas.
“Rinse is solving a universal need and a universal pain point, and we’ve always had a clear vision of serving customers in big cities and suburbs alike,” said Ajay Prakash, Co-founder and CEO of Rinse. “We’ve received a tremendous response from suburban customers in the Bay Area and our other markets and saw OffToYou as a great partner as we double-down on those customers and those areas.”
OffToYou was founded in 2015 with the suburban customer in mind. Its founders were able to demonstrate steady growth in the South Bay while bootstrapping the business by focusing on high-quality cleaning, strong customer service, and technology. The company viewed partnering with Rinse as a way to take its service to the next level.
“We’ve looked up to Rinse over the past couple years and have developed a deep admiration for their team and their service,” said Joy Banerjee, Co-founder and CEO of OffToYou. “Rinse shares our commitment to quality, convenience, and supreme customer service, which is why we are so excited to work with their team.”
Rinse has a history of acquisitions in this space, including its acquisition of the customer list of its defunct competitor, Washio and the San Francisco arm of Cleanly, a New York-based competitor, and is actively exploring and evaluating new acquisitions at the moment.
"Rinse is actively exploring acquisitions with several dry cleaners and laundromats. We’re happy to give them an exit path if that’s what they are looking for,” said Prakash. “The key for Rinse is to find the best partners out there, provide a seamless transition for their customers, and continue to raise the bar on quality and customer service in the industry."